The Effect of Green Marketing on Brand Purchase Intention & Green Consumerism

Every citizen has the right to opportunity improve lifelong education. There are 3 forms of education namely formal education, non-formal and informal One form is Center for Community Learning Activities (PKBM). Currently, it estimated that there as many 14,500 registered PKBM. a need strong brand identity so PKBM can continue exist become an option in society. This research focuses on building educational institution approaches aspects personality internal external relations institution. study used qualitative methods. The result this built by Mentari highlighted from learning methods with addition soft skills outside classroom. also trying break stereotype not school choice, implementing hours national curriculum. Brand shown contribution citizens community service. In relationship aspect, development based personal approach being present solution problems residents. aspect formed or institutional factors between director tutor director, tutor, residents surrounding community.